© Product Leaders Forum
“I’m a Product Owner in India building a Global product, collaborating with Sales and Marketing teams in North America, a scrum Team in Philippines, a UX researcher in Europe and a content writer in Canada…!”
What??? Does this product stand any chance of success with teams so distributed???? My answer is YES and the reason is a ‘Flat World’.
‘Think Global’ became a buzz word when Internet revolutionized the communication landscape and set the stage for unprecedented integration capabilities. Captivated by the potential of a ‘flat world’, many large organizations embarked on a mission to serve the global market. ‘Think Global, Act Local with Your Customers’ was one of the key takeaways of the endeavor. I like calling this “being Glocal (Global + Local)”. Large MNCs realized that being customer centric was the only key to survive competition from the local markets.
In the software product landscape, we have witnessed several instances of ‘Being Glocal’. You no longer have to be in the market to lead the market. Global taxi giant, Uber started their Cash Trip and Debit card options in India to thrive in the local market.
Product Leaders across the globe are in similar situations. They design solutions for a market that is miles away from their home or work locations. A Product Owner in India may be designing a heath care solution for the European market keeping in mind all the European healthcare policies and compliances. With the boom in the outsourcing industry, India has proved itself to be one of the best software exporters in the world. However story so far has been in the field of engineering excellence. It’s time for India to be the thought leader and drive Product Excellence. There is no dearth of Skills and Competencies. Here are some examples to prove my statement right. Oyo, FlipKart, Redbus, Zomato, BookMyShow, UrbanLadder and the list goes on. The fact that these startups already have a Global Brand indicates that Product Leadership and Global Leadership from India is not a dream anymore.
The story @ MNCs is slightly different. Product Leaders/Owners not just conceive and design a solution for global markets; they also have the need to work with geographically distributed teams. So, how does a Product Owner overcome the challenge of working with a geographically distributed team?
Here are some tips and tricks for Product Owners to excel while working with geographically distributed teams and markets –
Now the positive side of the story is. The no. of times you dial into a conference line to be one among the 100+ people from across locations to hear your product leader share the next fiscal vision comes down drastically. Your meetings are all planned, crisp and with a very specific agenda. You are the Leader and you take control.
My favorite quote from the Spiderman series – With great power comes great responsibility and I’m game for it! Are you??
It is possible for Product Leaders in India to have successful stints in a ‘Flat World’. This is my story and I’ve made this work in the environment I’m in. There are successful Leaders who have pioneered Global Intrapreneural roles and have tricks in their arsenal that can help you! They will be sharing these on a platform called Product Leaders Forum on 30th Oct 2015. Have you registered yet? Register today to avail early bird discounts!