© Product Leaders Forum
Who is a product leader? Who needs a product leader? Are you having those million dollar questions as well? If yes, that’s a good sign. You are scratching the surface to a transformative journey!
As Donald McGannon said, “Leadership is action, not position”. The same is true for product leadership. People often get caught up with titles—their own and other’s and hence quickly start siloing things around that on what is and what can be. As a result, instead of synergies, there are fragmented outcomes.
For instance, let’s consider the following conversations:
Sometimes titles seem to restrict people in what they can bring to the table. However, with the right mindset that can be easily overcome. If you are part of a team that builds products, you need to think like a product leader—there are no two ways about it!
It is a mindset:
Building that mindset is a great start; and to bring it into action requires the right skillsets to do it well. For instance, you could think of it as instead wanting market-driven product management, user-centric design, reading and riding technology trends, using best-practice delivery practices and so on.
With the right mindset and skillset, you can put yourself into the trajectory to ride from your job title to being a product leader! If you are a product guy or a product gal, and want to be a good one at that, you ought to think like a product leader! Delivering releases and building lovable products has a subtle but important difference—the difference of mindset, a product mindset. Irrespective of whether you are contributing in building products from India for local or global companies for local or global markets; irrespective of the role you play; if you see things beyond the lenses of product releases and delivery and are instead driven with an eye to building meaningful products for customers; you are a product leader!
With the first million dollar question answered, the answer to the second question is really short! Now that we know the kind of magic a product leader can do; anyone who’s in the business of building products needs product leaders!
And the reason is simple – customers buy loveable products; and businesses thrive when customers buy more lovable products!
True to its core mission, PLF 2015 is focussed on helping you get there—to become a product leader! At PLF 2015 you can expect to be immersed in candid conversations with experienced practitioners on a series of hand-picked topics to help build the right skillsets and the right mindset! PLF 2015 is the single stop shop where you can move to the zone where the magic happens to accelerate your career path!